Our story
Two decades of building human capacity.
For more than two decades, founder Brad Hook has worked with organisations around the world to build human capacity. That work led to the Values Institute, whose assessment has reached more than 50,000 people, and to FLAME — a workplace programme and live event experience.
Alongside the programmes sits a media capability built over the same years: books published and distributed globally by Penguin, the FLAME with Brad Hook podcast, and campaigns that have helped many brands tell their stories.
And there's a passion side — Surfd and OCEANlab carry the family's ocean life, and Reminder is its quiet public good. Hook Group brings all of it together, from Mount Maunganui, New Zealand.